Internal Northstar build — This website
Northstar
Our own site is the first thing a prospect judges us on, so it is built the way we build client work: a real design system, type and spacing doing the persuading, and every interactive piece on it doing actual work rather than miming it.
The problem
Every claim on an agency site is easy to make and hard to check, and an agency that sells websites is judged on exactly one thing before anybody reads a word. Ours had to be the argument rather than describe it.
What we did
- 01
The offer is the first thing on the page
Two lines: what we make, and the fact that you see it before you pay. Everything below them is evidence for one or the other. An earlier version of this site opened with a diagram of lead flow, which was interesting and did not say what we sold.
- 02
Proof instead of adjectives
The hero shows an actual build at two real breakpoints rather than describing the standard in words. On the conversion page, the leak model is a calculator you fill in with your own numbers rather than an industry statistic we cannot stand behind.
- 03
Everything on it is real software
The response timeline runs a real clock. The calculator does its arithmetic in front of you and prints the chain underneath. Nothing that looks interactive is a video loop. If a component looks like it does something, it does.
Measurement
Baseline phase — measurement is underway. Results get published here once there is enough real data behind them to make the comparison mean something, with the date range and the method attached so you can check the arithmetic yourself.
Free custom website demo
You have already seen
what we can build.
Now see what we would build for you.
We build a custom demo of your new website — using your real business, services and reputation — and you decide whether you want it finished.
- A custom homepage concept built around your actual business
- Your services, your area, your reputation — not placeholder text
- Designed mobile-first, so you see it the way your customers will
- A walkthrough of what we changed and why
- No payment to see it, and no obligation afterwards
If the work does not make the case, do not hire us.
No payment is required to request a demo, and there is no obligation to buy. We build demos for a limited number of businesses at a time, so every request is reviewed before we start — if we are not the right fit, we will say so rather than waste your time.