Work
We'd rather show you the build than a wall of logos.
Northstar is new. We could fill this page with borrowed client logos and percentages nobody can check, and you would have no way of telling the difference — which is exactly why it would be worthless to you.
So here is what actually exists: an in-house build made to show the standard we work to, and this site. Client case studies go up here as they finish, with real numbers and the date ranges attached.
Demonstration build2026
Blackridge Custom Homes
A high-end builder site, built end to end to show the level of design and engineering we hold ourselves to.
Fictional client. Built in-house to demonstrate design and front-end craft — not a client engagement, and no results are claimed.
Read the build
In-house2026
Northstar
This site. The hero diagram, the leak model and the response timeline are all built rather than illustrated.
Our own site. You are looking at it.
Read the build
In progress
What a case study here will look like.
We are not going to publish one until there is a full quarter of real data behind it. When we do, it will follow this structure every time — including the parts that did not work.
- 01The problemWhat was actually going wrong, in their words.
- 02The existing systemWhat they had, and where inquiries were dropping.
- 03What we changedThe specific decisions, including the ones we got wrong.
- 04The new infrastructureWhat was built and how it is wired together.
- 05Measured resultNumbers from their account, with the date range and the caveats.
Free conversion audit
See where you’re losing leads.
Send us your site and tell us how inquiries reach you today. We will follow the same path your customers do, find the places somebody can go quiet, and send back what we would change and why.
- A written map of how inquiries reach you today
- The specific points where people go quiet, in priority order
- What we would change, what it would cost, and what we would leave alone
No charge and no obligation. We are taking a small number of these while our first client case studies finish, so it is a good time to ask.